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AI Has All The Data but None of The Context

AI speeds up planning, execution, and analysis, but it still misses the emotional and behavioral cues that turn data into meaningful insights. It’s great at telling us what happened, but not always why. This talk explores where AI supports our workflow perfectly and where its lack of context becomes a red flag. And ultimately, how we can use AI as a powerful partner without letting it replace the human understanding at the heart of UX research.