Arielle specializes in innovation for new and established companies that have found themselves stuck in processes and patterns that are no longer working. She started her career as a designer and developer in the entertainment industry doing web products for blockbusters. She then worked with OK Go and Amanda Palmer to build and monetize their talent as digital-led artists. Next up was leading the product department at Sierra Club, the US’s largest environment non-profit (founded 1892, 1+ million members). Tackling the online presence of their magazine to campaign tools(and everything in between), Arielle won a _Webby Honoree Award _for one of her products. After a stint on Mozilla‘s Open Innovation team, Arielle joined Small Improvements as CPO and then cofounded Dado, to further innovate HRtech and the future of work.