Anthea Blanas

Anthea Blanas

Customer Experience Design Lead

Westpac

Anthea helps organizations orchestrate experiences for their customers by untangling the complex ecosystems they sit within. At every level of a business from physical customer facing stores to backend operations there are complicated relationships that when brought to the surface can pose a an opportunity to innovate or improve.

During the last 16 years, Anthea has worked with fortune 50 clients across the US, Europe & Australia focusing on all levels of design to solve business problems by deep diving in people’s context, their needs and motivations. Today Anthea is a Strategic Design Lead in the Service & Innovation Lab for Westpac, is Greece’s IDF country manager & a Studio Design Lead at UTS.

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