Anthea helps organizations orchestrate experiences for their customers by untangling the complex ecosystems they sit within. At every level of a business from physical customer facing stores to backend operations there are complicated relationships that when brought to the surface can pose a an opportunity to innovate or improve.
During the last 16 years, Anthea has worked with fortune 50 clients across the US, Europe & Australia focusing on all levels of design to solve business problems by deep diving in people’s context, their needs and motivations. Today Anthea is a Strategic Design Lead in the Service & Innovation Lab for Westpac, is Greece’s IDF country manager & a Studio Design Lead at UTS.
Going into a large and historical financial institution, Anthea has had many learnings about the strength and intertwining relationship of research and design when it comes to product development. She has recognised that by using the insights from research teams, designers can gain better understanding of the problems they are looking to solve and work towards helping people in moments that matter.
In this talk, Anthea will share her journey of how she has interpreted the insights from their customers, how it has affected the way she approaches design and overall how it has improved designs for products she has been involved with.
Managing a successful product requires a lot of time and energy and a lot of things need to go right with a clear vision of where to take your product. How do you create an effective product vision that inspires the development team and the stakeholders?
How do you create a vision that guides everyone involved in making the product a success? How does your vision provide motivation and facilitates effective collaboration