Anna Klatt

Anna Klatt — VP of Product Design,VP of Product Design at ZoCo Design. Talks and sessions delivered at UXDX.

Anna Klatt

VP of Product DesignVP of Product Design

ZoCo Design

Product Design Leader

Past talks

2 talks · 2 events

2025

UXDX Community: Persuasion vs Manipulation: Designing for Behavior Change in HealthcareAug 2025

Panel

Persuasion vs Manipulation: Designing for Behavior Change in Healthcare

This panel invites a conversation about design practices in healthcare that may influence user behavior in subtle, unintended, or implicitly manipulative ways—from consent flows to appointment scheduling to prescription management and more. We'll explore the gray areas that product and UX teams navigate and reflect on the real-world impact these choices can have on patients and providers. We’ll discuss how UX professionals balance user autonomy and influencing behavior change in an industry where the stakes are high.

UXDX Community: Products That Deliver! How Great UX Creates Products That Get Chosen, Adopted, and Used Long-TermApr 2025

Panel

Products That Deliver! How Great UX Creates Products That Get Chosen, Adopted, and Used Long-Term

Launching a product or experience is only half the battle. Ensuring it’s chosen, adopted, and used long-term is where the real challenge lies. In this panel, UX leaders will share insights and tactical advice on designing for lasting engagement, overcoming adoption barriers, and creating experiences that keep users coming back. We’ll also discuss how to advocate for UX early on to help stakeholders understand how it’s critical to retaining users and driving revenue to the business.

Anna Klatt

Rachel Gregory Gregory

Andrew Miranda

Dom Michalec