Andrew Birgiolas

Andrew Birgiolas — Head of Product Design & Research at Sephora. Talks and sessions delivered at UXDX.

Andrew Birgiolas

Head of Product Design & Research

For the past seven years, Andrew Birgiolas has been a driving force behind the design transformation at LVMH's prestigious beauty retailer, Sephora. Under his UX leadership, Sephora ascended to become the second-largest beauty e-commerce site globally. Birgiolas rebuilt Sephora’s UX function, operationalized for scale, and stood up a mature research function, elevating design as a strategic business partner. He spearheaded design for initiatives like omni-channel fulfillment and the AI-powered ColorIQ skin tone scanning app, earning top industry accolades. Andrew is a proud member of the Design Executive Council, has spoken at Google's Conversions Summit, and contributes to leading publications like Think With Google and UX Collective. Andrew brings humor, creativity, and a user-centered approach to his work, all while navigating the challenges of being a colorblind designer.

Past talks

1 talk · 1 event

2024

UXDX EMEAOct 2024

From Silos to Synergy: Cross-Functional Mechanisms for Design, Product, and Engineering Leaders

In this witty talk, Andrew Birgiolas will share how you can reduce the meetings, increase alignment, and ship quality faster with practical, repeatable tactics that will transform your team’s efficiency.

Andrew Birgiolas