Why we need human insights when designing AI

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Talk

Why we need human insights when designing AI

04 Jun, 18:30 - 19:00 (Europe/Amsterdam) - Main Stage

04 Jun, 16:30 - 17:00 (UTC)

Product Direction
UXDX Community: Integrating Human Insights in AI and Leadership Strategies 2024

AI has become a buzzword in the tech community, but there can also be a lot of uncertainty and risk as companies continue to invest in these products. How are we ensuring that we are building the right things that really solve problems for people? And can we build these in a responsible way, while considering long-term or unintended consequences?

This talk will share why human research & insights are critical as we continue to develop products based on emerging technologies, to ensure that we are not only building responsible products but also making products that really work for the real needs & behaviours of people.

Vanessa will share examples from projects at IKEA, as well as other organizations, to help you better understand how you can start using design & UX insights to design and build your AI products. This talk will help you better understand the skills and knowledge needed for the next generation of tech products.

Vanessa Ko

Vanessa Ko, Director of Design & UX Research,IKEA