Why Failing Fast is Not Good Enough

Product development failure is a common learning experience for most teams, but do we always use it to its maximum potential? How can we look at failures more objectively to better future development? At OLX Group, Praful Poddar uses failure to learn if his team are getting smarter and if they're generating an ROI. To fully utilise failure learnings and create next-level user experiences, failure needs to be viewed differently. In this talk, Praful will discuss:

• Problem definition and its close link to failing correctly
• Failing fast with the goal of reducing the cost of failures
• Including failures in your planning process across the product lifecycle to learn better