When Everyone Has a Designer: Designing AI Creativity at Scale

What happens when hundreds of millions of people suddenly have a designer in their pocket? Drawing from the experience of leading design for ChatGPT Images, this talk explores how AI is transforming visual creation from a specialized skill into an everyday creative act for everyone. It shares lessons from building creative AI for a global audience while also examining how the role of designers evolves when the tools themselves become creative partners.

Takeaways:

• How to design products with evolving AI capabilities
• How to design AI products for a global audience
• Design principles for creative AI tooling
• How powerful creative tools such as ChatGPT Images change designers' daily workflows
• How to position designers' skills when everyone can visualize their ideas