UX Research from 0 to 1

Through working in startups, scale-ups and enterprise companies, Nadine has experienced that many companies view creating and establishing UX research as a discipline and as part of the overall culture.
Nadine will talk through her best practices in steering companies towards building and growing successful UX Teams. She will touch on:

• The approaches she has created to ensure a smooth transition (understanding the current status quo of the business);
• How to find allies and understand their values; and
• The challenges/fears she has encountered and how she overcame them