UX As The Ultimate Unifier

In a rapidly growing business with globally dispersed teams, conflict seems to be inevitable. Throughout his experiences, Seiya has encountered these challenges but has remained consistent in his approach of UX as a unifier. In context of his experiences, Seiya will talk through:

• Pain points of building teams with different maturity levels;
• Best practices on how to drive and empower teams;
• Avoiding amplification of these conflicts; and
• How UX can be used as a driver to align development, product and design teams