Transforming Complex Experiences by Focusing on the Key Control Points

Join Jehad Affoneh, Chief Design Officer at Toast, as he shares the innovative design and operational strategies pivotal to Toast's product development success. This session will run through key examples of transforming the customer experience around support, onboarding, and more by focusing on experience control points, team structures, and an integrated approach between design, engineering, product, and go-to-market partners to drive significant transformation in the customer experience and operational efficiency.