The PM Role: From Theory to Practice by Anatolii Ivashynenko, Head of Product, Sitly, Elena Avramenko, Founder | Product & Growth Strategy Advisor, kukumber.kids | UXDX EMEA

Don't have a ticket for UXDX EMEA yet?

Buy Now

Already have a ticket? Sign in here

Talk

Panel

Fireside

Debate

Forum

Q&A

Workshop

Activity

The PM Role: From Theory to Practice

19 May, 14:25 - 15:00 (Europe/Berlin) - Discovery Stage

19 May, 12:25 - 13:00 (UTC)

Product Direction

UXDX EMEA 2025

Product Management is one of the most confused roles in the tech industry, but how does it play out in real life? This session cuts through the theory and social media soundbites to explore what the PM role truly looks like in practice.
Join this discussion to:

Compare the idealised PM role described in books and by influencers with the realities of day-to-day responsibilities.
Hear stories of how PMs balance strategy, stakeholder alignment, and firefighting.
Explore the unique challenges PMs face in different team structures, industries, and company cultures.

Anatolii Ivashynenko, Head of Product,Sitly

Elena Avramenko, Founder | Product & Growth Strategy Advisor,kukumber.kids

Got a Question?

Wed, May 21, 7:15 AM UTC

Collaborative Problem-Solving: Tackling Real-World Product Challenges

Ask your questions on the #askthespeakers channel

Join the UXDX Slack Community

Related Partners

Optimal

We're on a mission to democratize best practice research, enabling organizations of all sizes to create a culture of data-driven decision making. With Optimal, you're not just getting a UXR and insights platform - you're gaining a partner in your journey to UXR excellence. Join the ranks of world-leading organizations using Optimal to deliver digital experiences that truly make a difference. Experience the power of professional-grade UX research tools, backed by decades of expertise and continuous innovation.We're on a mission to democratize best practice research, enabling organizations of all sizes to create a culture of data-driven decision making. With Optimal, you're not just getting a UXR and insights platform - you're gaining a partner in your journey to UXR excellence. Join the ranks of world-leading organizations using Optimal to deliver digital experiences that truly make a difference. Experience the power of professional-grade UX research tools, backed by decades of expertise and continuous innovation.

Marvin

Marvin is a UX research repository & qualitative data analysis platform designed to help you centralize all customer knowledge & design user-centric products. Powered by advanced AI, we automate the tedious parts of research so you’re free to organize, analyze, uncover and share rich user insights. Marvin connects every single person in an organization with customer feedback. Everyone — whether they’re a researcher or not — can now make strong, user-centric decisions that help the bottom line. Visit heyMarvin.com to book a custom demo and see the product our customers are calling “super-impressive — a HUGE shift in the UX research field.

Motiff

A dynamic company dedicated to crafting the world's premier AI-powered UI design tool.

Maze

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.

Lokalise

It's time: Faster, better translations at scale. Your one-stop solution for AI-powered translations and automated localization. Centralized localization that scales as you grow and supports your global journey.

Airtable

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. We believe in the transformative power of equipping anyone to build the software applications they wish existed – regardless of their technical skill. That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.

Ethnio

Ethnio is the OG User Research CRM, and we’re still leading the way! As the first platform of its kind we make it easy for research teams to find, manage and engage participants. From panel management, screeners, intercepts, scheduling and incentives, Ethnio has everything you need to run top-notch research studies and gain valuable insights. Don’t believe us, ask Google, Airbnb, CarMax, Duolingo, and more. 😉