The PM Role: From Theory to Practice
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The PM Role: From Theory to Practice
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UXDX EMEA 2025
Product Management is one of the most confused roles in the tech industry, but how does it play out in real life? This session cuts through the theory and social media soundbites to explore what the PM role truly looks like in practice.
Join this discussion to:
- Compare the idealised PM role described in books and by influencers with the realities of day-to-day responsibilities.
- Hear stories of how PMs balance strategy, stakeholder alignment, and firefighting.
- Explore the unique challenges PMs face in different team structures, industries, and company cultures.

Anatolii Ivashynenko, Head of Product,Sitly

Elena Avramenko, Founder | Product & Growth Strategy Advisor,kukumber.kids