The Great AI Reversal: End of the PRD and the New Rules of Discovery

For decades, we'd do discovery and documentation, then build in increments. Discovery and writing a document were cheaper – writing code was expensive. AI has flipped this equation upside down. Generating a high-fidelity, working prototype often takes less time and energy than writing comprehensive documentation. "Show" is not just better than "tell", now it's faster and cheaper. In this talk, we will uncover how this shift is transforming Product Managers from documentation bottlenecks into product builders, and how to do discovery and product in this new setting.

We will explore:
- The New Discovery Loop
- Rapid Prototyping at Scale
- The Builder Mindset

Stop arguing over semantics in a doc. Join this session to learn why the future of product belongs to those who build to think.