The Future of UX Research: Proving Value, Democratization, and Collaboration in 2025

As organizations face growing pressure to deliver measurable impact, UX research must evolve to prove its value, adapt to democratized processes, and leverage AI to foster collaboration across teams. Join leaders from Uber, Sephora, and Square as they explore the challenges and opportunities shaping UX research in 2025. Key topics the panel will explore include;

• Discover how to effectively demonstrate the value of UX across teams, leveraging AI to align with business goals
• Explore the balance between democratizing UX research and maintaining high-quality insights
• Learn actionable strategies to foster collaboration between research, design, and product teams for impactful outcomes.
• Panel will be moderated by Optimal Workshop CEO Alex Burke.