The Front-End Engineer’s AI Playbook: Real workflows to build great Products.

AI is changing front-end work, but what matters most to product teams is where it actually improves outcomes for users and teams. In this talk, I share personal case studies from building on large web platforms, focusing on real decisions, tradeoffs, and results rather than AI hype. Through practical examples, I show where AI helped with interface design, accessibility reviews, component scaffolding, and understanding UI telemetry, and where it introduced friction or false confidence. The goal is to give a UXDX audience concrete lessons they can apply across design, engineering, and product collaboration to ship better experiences faster without lowering standards for usability, performance, or accessibility.