Planting Dandelions, Not Roses: Making your Personas (Archetypes) Spread like Weeds

You can lead a stakeholder to personas, but can you make them stick? Creating personas is only half the battle – what if no one understands or uses them? This talk will show you how to plan around stakeholders and evangelize your personas so they make an impact at your organization. User Experience Researcher Jack Rosenthal shares the keys to ensure your archetypes become a part of your company’s DNA.