UXDX Community: Lisbon: Supporting Business Decision-Making Through Data-Driven Investigation 2026Agenda
Making UX Research impact
19 Mar18:30 – 18:55Stage: Main StageTalk
In complex and enterprise environments, UX research often competes with business pressures, technical constraints, and legacy processes. Márcia will explore how to:
- Balance user insights with business realities
- Demonstrate the real impact and value of UX research
- Gain leadership buy-in where UX is not yet a primary decision driver
Speaker
