Making User Research in Africa Accessible and Iterative

Knowledge / Inspiration

Making User Research in Africa Accessible and Iterative

Continuous Discovery
UXDX Community: EMEA Online Series 2022

Have you ever wonder how you could launch a product or startup in Africa? Scary right? Notably because you have no idea where you're going, who the users are or where to start. Well, now it's a bit easier because we built LOOKA, a saas platform that helps you do continuous user research in 18 countries in Africa with our network of 400 surveyors and our user panel. At the beginning made for us (YUX, a pan-African design agency), LOOKA is now used by teams at Google, Square/Block and the African unicorns Chipper Cash and Wave. But to be honest, building a product and ops in Africa is not that easy and we'd love to share more about how it started and the challenges we faced on our way to make research much more accessible and iterative.