The story is everywhere: AI is coming for design. Wireframes, mockups, prototypes, specs — produced by a model in seconds. The panic is loud, and most of it is aimed at the wrong half of the work. In this keynote, Richard makes a more uncomfortable case: AI isn't the threat designers think it is — it's exposing a different problem they should have been worried about all along. Attendees will learn how to:
- Spot the part of design work that's about to disappear, and the part about to define the next decade.
- Identify the documents that turn generic AI output into work that reflects real users, real businesses, and real context.
- Rethink design roles, titles, and team structure for a world where production is no longer the job.
Speaker
