How to turn boring into interesting. The magic behind a brand's soul

In this talk I will explain how branding could be an impactful tool for engagement when applied in balance with usability and functionality. I will showcase examples of projects where branding was used to increase user engagement and grab the audience's attention to create a memorable experience. Some of the examples that will be shown will include products built for Fortune 500 companies as well as assets used for personal branding.

The main focus will be on creating intuitive products that blend aesthetics, functionality and solid UX and UI patterns while successfully representing a brand to increase user engagement and memorability.