How to Fight Product Sprawl Through Evidence-Based Journey Mapping

In complex product ecosystems, as new products are developed, we commonly see issues with product sprawl. Acquisitions and product launches often outpace integrations and sunsets. As a result, product management and UX leaders have to manage products with overlapping or redundant functionality and goals.

This workshop will guide you through an evidence-based approach to journey mapping that aligns multiple data sources, clarifies user pathways, and addresses product sprawl. Join Dina Levitan and Holly Hester-Reilly to learn how you can apply these techniques to simplify your products and drive product consistency.

Key Takeaways:
Identify Key Drivers of Sprawl

• Learn how to recognize impacts of product sprawl, particularly in scenarios like acquisitions, tech migrations, or overlapping initiatives, and identify high-leverage areas to focus on.

Develop an Evidence-Based Journey Map

• Walk through the Product Science Group methodology for combining quantitative and qualitative insights to create a cohesive journey map that brings clarity to your products.

Reduce Complexity in Product Ecosystems

• Understand techniques for consolidating product experiences, drawing on case studies with clear results (e.g., reducing bug creation rates by 50%).

Build Stakeholder Alignment

• Discover how to use journey mapping to gain stakeholder buy-in and create unified goals across your team, supporting effective decision-making across the product lifecycle.