How a Radical Product Vision helps you build successful products and avoid product diseases

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Knowledge / Inspiration

How a Radical Product Vision helps you build successful products and avoid product diseases

20:00 - 20:30 (UTC) - Main Stage

Product Direction
UXDX Community: Social Products and Rethinking your Product's Vision 2023

Methodologies such as Lean and Agile have taught us to harness the power of iteration to innovate faster -- we've learned how to drive faster, but our ability to set the destination hasn't kept pace. When we iterate in the absence of a vision and strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” which are often fatal to innovation.

This thought-provoking talk by the author of Radical Product Thinking challenges conventional wisdom on broad vision statements and BHAGs (Big Hairy Audacious Goals) that make good products go bad. By the end of this talk, you'll radically rethink your product vision and gain practical tools to spread your vision and thinking across your organization.