Go Mobile And Prepare To Change Everything

How can a seemingly isolated UX decision lead into changing nearly everything in the way a company develops its products?
Suunto is a global sports wearables brand that has been praised for its robust, beautifully designed watches and instruments since 1936. The R&D operational focus was always on running effective projects with a clear start and end. However, everything changed with the sudden realization that the users behaved very differently than was anticipated: they went mobile. Through developing a new native app, the company ended up touching almost all areas of operations and learned a lot.
Here’s the story.