From IT-Driven to Product-Led: Bridging Design, Product, and IT at Scale

Steven Roest, a former designer turned product leader, shares his experience navigating the complexities of building IT4IT products at ING, a global organisation with 30,000 employees across 12 countries. In this talk, he discusses how he has helped ING transition from an IT-driven approach to a product-led operating model by integrating design thinking into product management and IT processes. Through real-world examples, Steven explores how ING is addressing challenges such as aligning local and global needs, setting clear standards for product maturity, and breaking down silos between business, design, and IT. This session highlights how a design mindset can transform IT from a cost center into a collaborative force driving product innovation.