Founder-Led Product Thinking: Building Business, Not Just Features

How can product leaders think like founders, focusing on business outcomes rather than just feature delivery? In this session, we’ll explore how a venture-building mindset enhances product development, from validating ideas to aligning sales and strategy for scalable growth.

Led by Lisa Gerkens, you’ll gain actionable insights on securing stakeholder buy-in, leveraging market signals, and driving strategic decisions that impact the bottom line—whether you’re in a startup or an established company.

Key Discussion Points:

• Venture-Building Mindset: What it means to treat products like investable businesses, not just projects
• Validation & Scalability: How to bake market validation and long-term scalability into product decisions
• Stakeholder Alignment: Tactics to navigate internal buy-in, early sales, and funding conversations, even in corporate environments
• From Execution to Strategy: How to shift from a delivery-focused role to making impactful business decisions