Fast is Easy. Coherent is Hard.

Ai is making it faster and cheaper to build than ever before but speed without coherence is how products fall apart. This talk explores what actually changes for designers and design leaders when Ai enters the workflow at scale: not the tools, but the judgment, the responsibility, and the systems needed to keep products from fragmenting under velocity pressure. Using design systems as a concrete anchor, the talk makes the case that the designer's role isn't shrinking, it's shifting upstream, toward the decisions that Ai can't make on its own. Practical, honest, and beyond the hype.