Enhancing Design Outcomes: Mastering the Art of Negotiation for Greater Impact

Feeling apprehensive about negotiation? Effective design work takes collaboration with numerous stakeholders across various functions and product domains. The ability to communicate ideas, collaborate seamlessly, and skillfully negotiate is indispensable for making better design impact. Join me as we dive into a self-developed framework, inspired by renowned negotiation strategies, to unlock the power of confident negotiation in UX design, and how that can lead to stronger team commitment. This negotiation framework can help you exercise your design leadership as you prepare to tackle your upcoming design challenge.

Shell Zhu is passionate about leveraging design initiatives to influence product directions. Before joining Google, Shell held the role of Design Principal at IBM, steering the convergence of many diverse products within the Cloud Pak portfolio toward a unified management platform. She has consistently honed the aptitude for sharing ideas, fostering collaboration, and negotiating to drive alignment and commitment with stakeholders. Shell believes that we can all be better designers and influencers by practicing our negotiation skills.