Digital Product Access: The User Experience Problem of Our Time
Digital Product Access: The User Experience Problem of Our Time
Most people struggle accessing digital products. Basic tasks like sign-up, login, and password recovery confound, frustrate, and enrage users. Before we can tackle this massive problem, we must first understand it.
Access exists at the intersection of security and usability. We want approachable products, but we need to keep bad actors out. We love the abundance of digital tools, but passwords are out of control. Credential recovery is brutal. People constantly fail at simple access tasks. On top of it all, dev teams are not well equipped to solve these problems from a user perspective.
Someday we’ll look back and shudder at today’s primitive log-in and password practices. Until that day comes, we must do everything in their power to reduce pain for our users today. I’ll show you how to start.
Dean Schuster, Partner,truematter