Designing Moments: How to Craft Memorable Experiences

When creating products, we often turn to broad, fundamentally groundbreaking solutions – bold overarching schemes, 5-year strategies, sprawling customer journey maps, or long, gruelling research… but perhaps the answer is so simple it seems insignificant. At their core, products have a decision-based relationship with the user. It's a blank canvas filled with small opportunities, where every individual moment can be make-or-break. Join Wojciech to explore why and how those individual moments can captivate users, shape behaviours, and help achieve distant objectives! PS. Research and figuring out strategy are crucial, too!