Designing for Impact, Not Hype

In an era where the "next new thing" constantly vies for our attention, it's easy to get swept up in the hype and lose sight of what truly matters when building products. Having worked as a product leader in healthcare and logistics, I am able to draw on my first-hand experience and provide real-world examples. This talk will challenge you to push back against leadership - or if you are a leader to take a step back from the allure of latest sexy technology. It's time to focus on the importance of strategic product thinking and outcome-driven initiatives over the allure of the latest technology trends.

Join me as we explore how to:

• Navigating leadership who may be drawn to the latest trends by presenting compelling arguments that highlight the value of strategic focus and long-term outcomes while cutting through the noise.
• Develop a strategic product mindset that prioritizes long-term goals over short-term distractions.
• Align team efforts with clear, measurable outcomes that make a real impact of the overall organization.
• Leverage innovation wisely, ensuring that new technologies and methodologies serve your strategy, not the other way around.

By the end of this session, you'll have a renewed perspective on working with leadership to help them navigate the ever-changing landscape of technology. Let's move beyond the buzz and focus on what really matters: strategy and outcomes first, technology second.