Design for Action

Juhan Sonin will show how design actually gets things done inside healthcare and public systems—where nothing is clean, politics are thick, and progress comes from pushing through bullshit, not waiting for permission. The key isn’t just starting, it’s starting with an agenda: a point of view, a spine, and the integrity to hold the line when the system tries to grind you down. Through real projects in public health, civic tech, and AI, Juhan shares how scrappy, messy ideas turned into shipped services for millions, often spawning better projects than the ones we started with.