Cringe driven development (CDD), a template for unavoidable valuable progress

Consistent feedback from actual users is critical for success, but building takes time, and startups have no time. How is it possible that the world’s most successful startups rocket to notoriety, attracting no end of actionable feedback before building tangible progress? Prominent organisations optimise to mitigate the risk to reputation. How might any team size 2-20 push themselves below their quality bar to quickly discover and deliver work which excites users enough to result in repeat feedback with next to no resources invested? Join me in this talk where I share how I, after 1.5yrs a team with no product or audience forced growth to one hundred users in three months.