Communicating Your Customer's Needs

Knowledge / Inspiration

Communicating Your Customer's Needs

Continuous Discovery
UXDX Europe 2019

How do you communicate the goals of your customers with your team and with the wider organisation? With customer journey maps, you can get a sense of your customers' motivations, their needs and pain points. But where do you start? How do you design effective maps that can push your team forward?

Marja Ojala

Marja Ojala, Lead Designer,Finnair