AI Is Blurring Product Roles. Now What?

AI tools are reshaping how product, design and engineering work together, where responsibilities sit, and what it means to contribute to product development.
In this session, Ashley Nutter shares how CNN is thinking about AI adoption across product teams, from encouraging experimentation to avoiding tool proliferation, spreading useful practices, and deciding when workflows should be standardised. This talk looks at the operating model questions leaders now need to answer: how teams collaborate, how roles evolve, and how organizations keep momentum without creating chaos.
Ashley will share practical lessons from a large media organization navigating AI transformation, with a focus on the people, process and leadership decisions that make adoption sustainable.