AI in the room: How to enable teams to build better together

AI doesn’t just change products. It changes how teams collaborate.
In this interactive workshop, we explore how product managers, designers and engineers can work together more effectively when building with generative AI. Using real-world examples, including lessons from the Gatorade AI project, we will look at how teams can align around customer needs, apply AI responsibly, and validate decisions earlier in the product lifecycle.
As AI accelerates how ideas turn into outputs, the challenge shifts from execution to coordination, judgement, and shared understanding. This session focuses on how teams can stay aligned, ask better questions, and avoid common pitfalls when integrating AI into their workflows.

By the end of the workshop, you will be able to:

• Identify where AI can support collaboration across product, design and engineering
• Align teams around customer and business problems and how to use generative AI to solve them
• Apply practical approaches to responsible AI use within teams
• Validate ideas earlier using AI to reduce rework
• Facilitate better conversations and decision-making when AI is part of the process