Zinnia is a Content Strategy Director, Speaker and 6x Amazon best-selling author based in New York City and Miami.
She has consulted for top digital agencies like AKQA, Razorfish, Organic, Ogilvy and Sapient in New York, San Francisco and London. Zinnia has created digital marketing campaigns, redesigned products and created enterprise content at scale for IBM, Verizon and Ford.
After designing products and digital experiences for top brands in San Francisco, she moved to New York City and partnered more closely with marketing leaders. She saw how UX writing, product storytelling and content innovation at scale positioned brands more successfully in their go-to market strategies.
Zinnia is passionate about this intersection between product and marketing and teaching companies how to tell better product stories.
Upcoming Talks
15 May 2024
The quest to give digital products a personality is essential if you want to be different. Join Zinnia to learn methodologies that allow products to serve their function and do so with charm and personality, transforming everyday interactions into delightful experiences.
She will share how to humanize a product. How to bring brand voice into a product expression that embeds character and friendliness into the core of digital interfaces.
Zinnia will outline a framework to codify personality in products. She will discuss guidelines that govern voice and tone and how to write interfaces that sound human, simple and conversational.
Lastly, you'll learn how to integrate these principles into a broader design system, ensuring that product personality is delivered in a cohesive customer experience through voice and design. You’ll leave with a clear understanding of how to articulate a product’s personality and give users not just another app, but an engaging digital companion.