
Yvonne So is a product design leader known for building high performing teams and turning ambitious growth strategies into customer experiences that drive discovery, engagement, and conversion. She has led design across major consumer platforms including Target, Walmart, Meta, and Intuit, spanning 0 to 1 products, experimentation, monetisation, and service design at scale. Grounded in craft and customer empathy, she focuses on growing people, shaping culture, and delivering clear vision through strong design direction.
Upcoming Talks
Join us for a casual meet and greet on Sunday 26 April from 11am to 1pm at Cowboys and Indians Restaurant in Houston. This is a relaxed chance to connect with other attendees, have good conversation, and get to know people in an informal setting before the wider event activity begins. Whether you are coming along to catch up with familiar faces or meet new ones, this is an easy, friendly way to start the day.
Sign up: https://luma.com/nfe198iw




Past Talks
8 October 2019
Are process and culture interdependent on each other? What do engineers do differently that non-engineers can benefit from? How can we ensure we maintain passion and creativity while working among larger teams and organizations? This session will dive into unique op-mechs and collaboration methods to foster team culture, increase engagement, improve productivity, and help create more empathy between designers and developers.

