Yvonne So

Yvonne So

Principal UX Designer

Target

Target

Yvonne So is a product design leader known for building high performing teams and turning ambitious growth strategies into customer experiences that drive discovery, engagement, and conversion. She has led design across major consumer platforms including Target, Walmart, Meta, and Intuit, spanning 0 to 1 products, experimentation, monetisation, and service design at scale. Grounded in craft and customer empathy, she focuses on growing people, shaping culture, and delivering clear vision through strong design direction.

Upcoming Talks

Main Stage
Yvonne So
Yvonne So

Principal UX Designer

Target

Tania Alfonso
Tania Alfonso

Product Design Consultant

Cooks Atlas

Past Talks

Vision Stage
Yvonne So
Yvonne So

Principal UX Designer

Target