Wolf Brüning is a Lead UX Designer for B2B at OTTO, with more than a decade shaping enterprise eCommerce experiences, design systems, and interaction patterns. He is also the founder of produktbezogen, a leading German language blog on UX and product management, where he shares clear, opinionated thinking on how AI is changing product development. His work centres on strong product discovery, building beyond the MVP, and helping teams invest AI driven speed into quality, not feature churn.