Tobias Holm Jensen is a Design Manager at Visma e-conomic in Copenhagen, where he leads UX across a growing SaaS product portfolio spanning fintech, mobile, payroll, and design systems. With nine years of hands-on experience and previous leadership roles at Meta and Kustomer, he is known for combining human-centred design, cross-functional collaboration, and strong team leadership to solve complex product challenges. He also lectures in UX Design at the IT University of Copenhagen and is passionate about continuous discovery, design maturity, and helping designers grow in a changing AI-driven landscape.
Past Talks
25 February 2020
What customer needs are you actually addressing with your product? If you think that question is hard to answer, you're not alone! With constantly emerging digital technologies, customers have more needs and expectations than ever before. Navigating these needs and identifying the right ones can be a challenge. In this talk, Tobias will dig into the two primary types of customer needs: functional and emotional. With concrete examples from Blackboard, Tobias will guide you through how to understand, operationalize and measure these needs to build better and more fitting products for your customers.
8 October 2019
How do you achieve strategic alignment in your organization? In this session, I will go over how I use user story mapping as a way of aligning everyone from SMEs to engineers on what we're building, why we're building it and most importantly how we should prioritize work. By using this throughout the development process, companies can achieve strategic clarity, as well as better, and more successful products.