Sven Aßmann (Assmann) is the Cross Experience Design Lead for SAP’s Business Technology Platform, where he focuses on aligning design, product, and engineering to deliver consistent and measurable user experiences across SAP’s enterprise portfolio. With over 15 years of experience in UX and digital strategy, Sven has helped shape human-centered product practices in both corporate and agency environments.
At SAP, he plays a key role in advancing UX maturity through service blueprints, user journeys, and the integration of usability KPIs. He also contributes to SAP’s AI UX strategy and has worked on defining heuristics for Generative AI interfaces, helping teams design responsible and intuitive AI-powered experiences.
Sven is a certified UX Leader (NN/g) and has led initiatives across user research, UX strategy, and cross-functional collaboration. He is deeply engaged in bridging research insights and product strategy, and advocates for a culture of evidence-based decision-making that drives real impact at scale.
Upcoming Talks
UXDX Community: From Insights to Impact: Measuring What Matters to Drive Behavioural Shifts 2025
30 April 2025
In this talk, Sven Assmann — BTP Cross Experience Design Lead at SAP — shares how SAP approaches usability within its Business Technology Platform from both a quantitative and collaborative perspective.From UX KPIs and surveys to dashboards, closed feedback loops, and user research panels, he demonstrates how structured measurement creates visibility — and accountability — for experience quality. At the same time, he highlights how this data-driven mindset integrates into a harmonized operating model, where user journeys and service blueprints are co-created as part of a shared product vision.