Stefani Vujic

Stefani Vujic — Senior UX Writer & Copywriter. Talks and sessions delivered at UXDX.

Stefani Vujic

Senior UX Writer & Copywriter

Hi, I’m Stefani – a Copenhagen-based freelance content designer and strategist. Since 2014, I’ve been adding words to brands and user experiences, bringing stories to life for innovative startups and global players born in Denmark, such as Tivoli and Novo Nordisk.

Past talks

1 talk · 1 event

2026

UXDX Community: Copenhagen: When Interfaces Talk, When They Don’tMar 2026

Talk

The fall and rise of conversational content design.

These days, everyone wants to be conversational. E-commerce, medtech, fintech, all the techs. If you’re a corporate brand, it seems like you’ll do anything to not sound like it. Instead, a trend to “level with our customers” and “speak our users’ language” appears to dominate. In the era of ChatGPT, Claude, Gemini and all their friends, it’s not surprising that conversational design has caught on in UX. It’s probably not a big deal either because now, more than ever, we’re used to computers talking like humans. Or at least we know that’s what they’re trying to do. In this talk, we'll examine why one of UX writing's favourite frenemies is so devilishly difficult to execute well. Spoiler: Real conversations are spontaneous, situational and physical – basically everything computers are not. So when should interfaces chat, when should they shut up and how do we tell the difference?

Stefani Vujic