Sonja Radenkovic is Head of UX Design at TomTom. She is passionate about creating the best future experience for car drivers around the world. For over 8 years at TomTom she has been responsible for development of a broad range of consumer and automotive products and for driving the UX design process.
Sonja has a Masters in Applied Arts and worked for various Design Agencies in Milan, Belgrade and Amsterdam.
Sonja was part of the first Internet Revolution that took down Slobodan Milosevic's repressive regime in Serbia, while she was working at the Radio B92 Internet Department in Belgrade.
She truly believes that legs are the best design tool and that F2F human interaction is necessary for creativity to flourish.
Success is the ability and willingness to change. Everything starts and ends with people, so show that you care. Your product team members need to feel and act like they are partners in crime. Dare to adapt your leadership style based on team needs and their maturity. Sometimes you will need to lead or guide them, and sometimes it will be better to just leave them alone. Organisational design is more important than you think. Choose the model that will allow you to deliver a holistic user experience @ scale. Only by optimising for both value and delivery, you will be able to minimise the waste and deliver the RIGHT thing FAST.