Sonja Radenkovic

Sonja Radenkovic

Head of UX Design


Sonja Radenkovic is Head of UX Design at TomTom. She is passionate about creating the best future experience for car drivers around the world. For over 8 years at TomTom she has been responsible for development of a broad range of consumer and automotive products and for driving the UX design process. Sonja has a Masters in Applied Arts and worked for various Design Agencies in Milan, Belgrade and Amsterdam. Sonja was part of the first Internet Revolution that took down Slobodan Milosevic's repressive regime in Serbia, while she was working at the Radio B92 Internet Department in Belgrade. She truly believes that legs are the best design tool and that F2F human interaction is necessary for creativity to flourish.

Past Sessions

UXDX Europe 2019

Watch Do You Dare To Care? - The Future Of Leadership In UX

Do You Dare To Care? - The Future Of Leadership In UX

Sonja Radenkovic

Head of UX Design, TomTom

Success is the ability and willingness to change. Everything starts and ends with people, so show that you care. Your product team members need to feel and act like they are partners in crime. Dare to adapt your leadership style based on te...

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