Having experience as both a designer and developer helps Siva navigate this domain efficiently, speak both languages of UX and technology as well as spot UX opportunities that can provide great RoI. Siva has led the UX transformation of an internal collaboration tool at Microsoft Services which had about 30000 internal users. Siva also redesigned the tooling ecosystem of a Genomics research organization within Microsoft Research in 2016-2017. Currently Siva is leading the initiative of transforming UX of Observability tools used by thousands of Netflix engineers.