Shobha Diwakar is the Head of Ads Platform at Snap, leading product and engineering to turn complex ideas into AI driven platforms and measurable revenue impact. She brings deep experience in advertising and machine learning, building AI native systems that improve personalization, performance, and new monetization surfaces like conversational and chat based ad experiences. Known for scaling high performing teams and aligning product, technology, and business strategy, Shobha focuses on delivering innovation that drives sustainable growth for both users and advertisers.