Roberta has been working as a Designer since 2010, specializing in the e-commerce sector. She has collaborated with numerous startups and has lead design team up to 8 people as a Design Manager at Booking.com.
In her role, Roberta has experience on both B2B and B2C e-commerce flows, optimizing end-to-end funnels and customer onboarding processes.
Past Talks
10 October 2024
Discover how early-career designers can effectively influence as design managers in large enterprises, featuring insights from Roberta Virzì. This session will draw from Roberta's experiences with structuring embedded teams, obtaining stakeholder support, and facilitating effective communication among PMs, developers, and designers.
20 May 2021
Product strategies should be able to adapt to the evolving user's needs and scaling team but at the same time should always remain aligned to the company vision.
Giving examples from their own experiences, Roberta and Fani will talk through how they approach their product strategies building from the ground up, to pivoting an existing roadmap.
19 May 2021
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.