Purvi Shah is the VP and Head of UX Design, Research, and Accessibility at Target, leading enterprise wide experience transformation across digital, stores, and customer journeys. With leadership roles at Amazon and Visa, she operates where design, technical possibility, and business value meet, turning bold vision into pragmatic execution at Fortune 500 scale. Purvi is especially focused on GenAI powered commerce and accessibility, building experiences that are both innovative and inclusive, while keeping people and culture at the centre.