Patrizia Bertini is the Associate Director of Design Operations at Babylon Health where she is responsible for both research and design operations.
She has developed her approach to Design and DesignOps through 20+ years of international experience in usability, accessibility, web design, design management, and user research.
With a background in academic and industrial research leading international teams, Patrizia has been known for her pioneering work in web accessibility, design facilitation with LEGO Serious Play, and co-creation.
The biggest myth about getting buy-in from a stakeholder is that you need data and logic to make your case. It takes just one stakeholder to sway the desired outcomes of a product in the wrong direction. Early identification and engagement of key stakeholders are critical to the success of any product.
Moderated by Hannah Chaplin, this session will provide new insights and tips on how they manage stakeholders.
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work.
But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies?
DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design.
This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.