Paolo Malabuyo is a user experience designer, creative leader, and educator. He's currently a Director of User Experience for YouTube Advertising at Google, where he leads an international team of designers and researchers responsible for enabling a healthy ecosystem for YouTube and its billions of users worldwide, and an Adjunct Professor at Carnegie Mellon University Silicon Valley, where he teaches a graduate-level course on Human-Computer Interaction & User Experience.
He has a uniquely broad portfolio of experience working across: consumer to enterprise; blue sky to blue Âchip; hardware, software, and service; TV, desktop, mobile, and automotive; entertainment to productivity; platform to content. Previous highlights include the Netflix global experience on the web & TV devices, the Mercedes-Benz ''Luxury In Motion'' autonomous driving research car, the Xbox 360 game console & Xbox Live online service, and Crimson Skies: High Road to Revenge video game for Xbox.
Originally from the Philippines, he studied Art & Design at Carnegie Mellon University in Pittsburgh, and now lives & works in Silicon Valley.
Designing, developing, and delivering products that provide user and business value is hard; doing it at scale is even harder. Five Ps refers to Principles, People, Priorities, Process, and Product, a framework that enables you to lead teams and land successful products. Paolo currently leads the UX teams for YouTube's Video Ads business and was previously at companies like Netflix, Mercedes-Benz, and Microsoft Xbox. Hear how this framework enabled product innovation at some of the world's most respected brands.