Morten Keldebæk is CTO at Too Good To Go, where he leads the technology organisation powering the world’s largest marketplace for surplus food. Since joining in 2018, he has scaled the platform and engineering teams through rapid global growth, helping the company expand its mission of reducing food waste to millions of users and thousands of partners worldwide.
Before Too Good To Go, Morten held senior technology leadership roles at Under Armour and served as CTO at Endomondo, guiding product and engineering across connected fitness platforms. He spent more than a decade at Nokia in roles spanning engineering, architecture and mobile software leadership, building consumer products used at massive scale.
Past Talks
29 May 2026
Too Good To Go is best known for fighting food waste, but its growth story is also a lesson in how product and engineering teams evolve when impact, scale and operational discipline have to move together. From finding product-market fit in a friction-heavy marketplace to expanding across 20 markets, 120M+ registered users and 200K+ saving stores, the company has had to repeatedly adapt its systems, teams and product strategy as its impact grew.
In this talk, Morten Keldebæk shares Too Good To Go’s product and technology journey, from early marketplace validation through rapid country expansion, high-volume transactions and security demands, to the shift from one-size-fits-all scaling towards more tailored and diversified solutions. He will unpack what it took to scale the platform, where early team and product structures had to evolve, and how the company continues to build new solutions across campaigns, supermarket workflows, parcels and food-waste prevention.