Melodie Hoke
Melodie Hoke — Director, Product Design at frog. Talks and sessions delivered at UXDX.
Director, Product Design
Melodie Hoke is an award-winning creative leader and designer with a rebellious spirit, who partners with some of the world’s most loved brands to shape experiences that make a positive impact on people’s day-to-day lives.
Melodie thrives at the intersection of creativity, technology and insight, and wears many hats as she leads teams throughout the end-to-end design process. Her background in graphic design means Melodie is especially passionate about bringing brands to life in digital products and experiences, using emotive design language.
Melodie’s clients have been some of the world’s most memorable and disruptive brands, including Walt Disney, ASOS and Mercedes-Benz. Melodie is an engaged member of the global creative community, with speaking engagements at the 5th Design Thinking Summit and judging the D&AD Awards. She’s been awarded with a place on WeAreTheCity's Tech Women 100 shortlist in 2020, and The Drum's '50 Under 30' in 2018.
Past talks
2 talks · 1 eventThe Workshop on Workshops
Thanks to artificial intelligence, optimisation and design systems, today's mature digital product landscape is more efficient than ever before, but customer experiences can sometimes feel like swimming in a sea of sameness. Organizations that work collaboratively to think beyond today’s problems will have the upper hand tomorrow. In this interactive workshop, you'll learn practical techniques to tap into the imaginations of your team, guiding them with purpose to future-proof your organization. You’ll walk away with practical methodologies and approaches that you can apply straight away, ensuring that the next workshop you run challenges your organisation to think differently.
When to Adopt a New Framework
It seems like every day there is a new frontend framework released. But do they solve the problems that teams are facing on a daily basis? Join this debate to learn the pros and cons of hydration, resumability, streaming and more to uncover the benefits and drawbacks of different frameworks and help you decide where to focus next.